【Zora New Development】$POST and $CREATOR tokens issued and also linked to $ZORA / @zora
It's a new era of creator economy.
Good morning.
This is mitsui from web3 researcher.
Today's article, titled "Zora New Developments," describes the new token economics model announced by Zora.
📝What is Zora?
💧$POST and $CREATOR token issuance
💬It's all about liquidity and econ
🧵TL;DR
Zora is an on-chain culture protocol that gives economic value to creative activity in the web3 era.
While we have our own L2 Zora Network, we are currently developing the Base chain as our main platform.
In 2025, we introduced a new three-tiered token economy linking contributions, creators, and platforms.
$ZORA circulates as a reward currency and serves as the value base for Zora as a whole.
📝What is Zora
First, a brief explanation of the premise, Zora, is in order.
Zora is an on-chain culture protocol designed to reshape the creator economy in the web3 era.
Zora's vision is to give economic value and ownership to every creative activity on the Internet, no matter how small.Zora is evolving as an infrastructure that enables "cultural fluidity" by on-chaining each and every user contribution, be it text, images, videos, memes, etc., and issuing corresponding tokens.
Launched in 2020 as an NFT Marketplace, it has gained traction as a tool for anyone to easily publish and sell artwork and memes.Later, focusing on the more essential "content ownership and value distribution," we launched our own layer 2 chain, Zora Network, in 2023, leveraging Optimism's OP Stack.
In April 2025, Zora's own ecosystem token, $ZORA, was launched on the Base chain, and while having a meme-like aspect, it also has a structure in place for practical economic circulation, including the distribution of rewards to users and creators and the distribution of commissions within the protocol.Furthermore, in June 2025, a new attempt to tokenize the posted content itself was launched.
A slight complication is the relationship between Zora's proprietary L2 and Base.Both the issuance of $ZORA tokens and this new initiative are being conducted on Base, which would normally be in competition with its own L2.
Zora, while operating its own L2 "Zora Network," has now chosen Base as its primary deployment site.This is due to Zora's desire for a platform with access to more users and liquidity, and Base's positioning of "on-chain culture and social experience" as a key pillar of its ecosystem.
Also, the relationship between Coinbase Ventures' investment in Zora and the fact that both are participating in Optimism Superchain, which ensures interoperability between the chains, cannot be dismissed as background.
The Zora Network continues to be used to publish and store NFTs and as a testing environment for developer tools, serving as a "testing ground" for Zora's own protocols.On the other hand, the core economic activities, such as the tokenization of posted content and the issuance and trading of $ZORA tokens, have shifted to Base.
In other words, Zora has its own L2, but strategically places the real workhorses of its ecosystem on Base.
To recap,
Zora is an on-chain culture protocol that aims to give economic value and ownership to creative activity in the web3 era.
While we own our own L2 "Zora Network", we are currently primarily deploying on the Base chain in search of more users and liquidity.
Major economic activities, such as tokenizing contributions and issuing $ZORA tokens, take place on Base, while Zora Network is used in tandem as a place for experimentation and development.
As mentioned briefly above, Zora has announced a new token economy mechanism in June 2025, and we will now explain how it works.
💧Issuance of $POST and $CREATOR tokens
Announced is a new token economics that links the $POST and $CREATOR tokens, as well as the proprietary token $ZORA.
In this system,A unique ERC-20 token called "$POST" tokenand a unique ERC-20 token called "$POST" token is issued for each post, plus$CREATOR" token for each creatorexists for each creator.
In other words, any content on Zora (text, images, videos, memes, etc.) is coined on the on-chain and becomes a tradable asset.The purpose of this model is to directly support creators by giving economic value and tradability to the content itself, and to create new incentives for participation in the community as well.
◼️$POST
When you post content on Zora, a new ERC-20 token ($POST) associated with that post is automatically issued.Each $POST is1 billion by defaultThe issuance limit (fixed supply) will be set at
Approximately 1% (=10 million) of the total supply of coins will be automatically allocated to the address of the creator who posted the coin at the time of issuance.The remaining tokens will be traded on the market, giving creators the option to hold a portion of the initial circulation of their posted coins as well as purchase additional coins prior to public release if necessary.
◼️$CREATOR
As the name suggests, this is a token allocated to each creator.It is issued automatically when each creator profile is created, and the total supply is 100 million tokens.
◼️Tokenomics
The $POST, $CREATOR, and $ZORA are designed to work together in a three-tiered structure.
Each posted coin ($POST) forms a transaction pair with its corresponding creator coin ($CREATOR), and each $CREATOR in turn has a transaction pair with $ZORA.
For example, a $POST(X) coin issued for one creator A's post X will create a pool with creator A's $CREATOR(A) coin.On the other hand, $CREATOR(A) coins will have a pool with $ZORA.As a result, the coin value of post X can be valued in $ZORA terms, and the overall value of creator A can also be valued in $ZORA.
This three-tier structure allows for free investment in all layers: per-post, per-creator, and per-platform.
There is also a compensation system in which a portion of the transaction fee is distributed as creator's compensation.
For each $POST/$CREATOR coin transaction, a defined percentage commission is generated, which is automatically collected and distributed.
Under the compensation design of the latest version (V4), 50% of the transaction fee goes to the creator of the content, 15% to the platform that introduced the coin issuer (e.g., an external site that facilitated the coin issuance on Zora), another 15% to the introducer who triggered the individual trade, 15% to Zoraprotocol treasury (operating fund), and the remaining 5% is allocated to reward the "Doppler" technology delivery protocol.
The breakdown of this total of 100% is immediately calculated and executed at the time of each swap via smart contract hooks,All creator fees are automatically swapped into $ZORA tokens for distribution.Uniswap is a Uniswap pool.
For example, when someone trades Creator A's $POST coin, the equivalent of 50% of the commission is automatically converted to $ZORA via the Uniswap pool and sent to Creator A.
The creator does not even have to claim his/her commission each time,Creators do not even have to claim their own compensation, but receive real-time $ZORA earnings for each trade.(In the previous version, $ZORA was accumulated in escrow and withdrawn later, but V4 has improved the distribution to be immediate.)
Thus, $ZORA will be bought back every time it is traded and used as a reward token, thus having utility as a token of value for the entire ecosystem.
💬Liquidity and economics are all
The final section is a summary and discussion.
Frankly speaking, Zora has a different strategy than the existing chains, so there is not much to talk about in a speculative direction.However, it has been evolving under a consistent belief and brand for some time now.
We have previously announced a new standard that allows NFTs to be converted to FTs, and we continued our efforts to add liquidity to the on-chain culture of NFTs.
Perhaps simply converting NFTs to FTs would not have been very exciting at all.
NFTs have less liquidity, and less liquidity means less exciting trading, and less exciting trading means less attractive to speculators, resulting in fewer participants and less money.It is not necessarily all about the speculative aspect, but a certain amount of speculation is necessary to keep the economy circulating.
Therefore, this initiative announced Tokenomics, which links the $ZORA token of the platform itself, each creator token, and each post token all in one place.
The use of proprietary tokens - a trading pair, a reward currency - was probably adopted by Virtual Protocol, which quickly became a mainstream means of doing business.As an ecosystem, this utility makes a lot of sense to continue to generate demand.
The concern would still be that speculation would accelerate too much and become too much of a bubble.As mentioned above, Zora has been nurtured as a platform for on-chain culture, so I feel that if it becomes a heated bubble and only speculative forces enter the market like SocialFi, the brand will be damaged.
If only this could be adjusted, I think that Tokenomics with all platforms working together like this one is necessary and I feel it is a very good move.
I will be following the new experiment to see how much movement there will be in the future!
This is my research on "Zora New Developments"!
🔗Reference:HP / X
Disclaimer：I carefully examine and write the information that I research, but since it is personally operated and there are many parts with English sources, there may be some paraphrasing or incorrect information. Please understand. Also, there may be introductions of Dapps, NFTs, and tokens in the articles, but there is absolutely no solicitation purpose. Please purchase and use them at your own risk.
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mitsui
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