web3 Research

web3 Research

Share this post

web3 Research
web3 Research
【Telegram Stars】New In-app Points in Telegram / Can be used to purchase paid content, in-app items, and advertisements
Project

【Telegram Stars】New In-app Points in Telegram / Can be used to purchase paid content, in-app items, and advertisements

New digital points.

mitsui's avatar
mitsui
Jul 11, 2024
∙ Paid

Share this post

web3 Research
web3 Research
【Telegram Stars】New In-app Points in Telegram / Can be used to purchase paid content, in-app items, and advertisements
Share

Good morning.
Mitsui from web3 researcher.

Today I researched "Telegram Stars".(It is not entirely web3 technology, but it is a new movement in Telegram, so I will pick it up and explain it.)

🔵What is Telegram Stars?
📕What is Telegram's aim?
💬Telegram's breakthrough continues

🔵What is Telegram Stars?

Telegram Stars" are newly introduced in-app points within Telegram.

It was implemented in Telegram with the June 6, 2024 update.

https://telegram.org/blog/telegram-stars

This is not a crypto asset, it only functions like a point within Telegram.

Here is how it is used.

(1) Payment for digital goods and services

For example, content creators can publish paid photos and videoson their channels to earn Starsby publishing stars.Subscribers will only be able to view such posts if they have paid the author an unlock fee.

They can also be used for payments within the Bot or Mini App, thus serving as a new revenue stream for app developers.Stars earned by developers can be exchanged for $TON via an app called Fragment.

https://telegram.org/blog/mini-app-bar-paid-media-and-more

In addition, Telegram Stars complies with Apple and Google's latest policies on the sale of digital products and provides developers in the Telegram ecosystem and their users with access to in-app purchases in the mobile app store.

② Advertisement Submission.

You can use Stars to submit an ad to Telegram Ads, which allows you to promote the Telegram MiniApp and other products.The way this ad works is that anyone can advertise their bot, channel, or group by placing privacy-conscious ads on Telegram's public channels.

クリエイターと開発者向けの補助金付き広告
https://telegram.org/blog/mini-app-bar-paid-media-and-more

In addition, Telegram offers a special 30% discount on the advertising price, where Telegram will pay 30% of the fees that are deducted by Apple and Google app stores when placing an ad.

Keep reading with a 7-day free trial

Subscribe to web3 Research to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 mitsui
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share