【Linkko】On-chain Advertising Platform / Earn Rewards by Viewing Ads Based on Wallet Information / Targeting Based on Asset Information and On-chain History
Good morning.
I am Mitsui, a web3 researcher.
Today, I researched about "Linkko".
Table of Contents
1. Overview | What is Linkko?
-How to Use (User)
-How to Use (Advertiser)
-Other Features
2. Transition and Outlook | Established in 2023, Receives Strategic Investment for Growth
-Transition
-Outlook
3. Analysis | Advertising Platform Finally Emerges as On-chain History Matures
Overview | What is Linkko?
"Linkko" is an on-chain advertising platform. Users can earn rewards by linking their wallet information and viewing advertisements.
◼️Usage① (User)
You can create an account even from Japan.
① Creating an Account
Create an account on the Linkko platform through email verification.
② Wallet Connect
After creating an account, you will see a screen like the one below. From here, you will perform "Wallet Connect". There are two methods for Wallet Connect: the usual method of connecting (Add New Wallet) and a method called "Connectless" where you do not perform Wallet Connect.
Connectless proves wallet ownership by sending cryptocurrency from your own wallet to the specified address (Linkko address). Through this mechanism, you can link the platform with your wallet address without performing Wallet Connect (transaction).
③Earn by Viewing Ads
The screen displays the initial onboarding ad, but by performing Wallet Connect, you will start seeing ads that are more suitable for you here. Users can view up to 10 ads per day, and each ad must be watched for 8 seconds without the option to skip.
Also, the cost per view varies depending on the assets and net assets associated with the wallet. The more relevant assets and value there are, the more revenue can be generated from all viewed advertisements. In essence, individuals with a higher on-chain history and a larger amount of holdings can earn more revenue. Additionally, there is no requirement for only one connected wallet, so linking more wallets will increase the ad unit price.
As an example, the revenue forecast stated the following:
If you have the minimum necessary qualifications, you can expect a maximum monthly revenue of $15.
With approximately $15,000 to $20,000 in assets or net assets in your wallet, you can probably earn a maximum of $45 per month.
If you are a whale and hold a large amount of assets, advertisers can earn higher amounts to capture your attention, allowing you to earn a maximum monthly revenue of $1,000.
④Withdrawal
Earned funds will be cashed out to the wallet address in USDC format every week.
Although it has just been released, it may be worth trying if you are interested. You can directly access it from the website, but I will also provide my referral link just in case.
https://app.linkko.io/welcome/PLOKU0749
◼️Usage ② (Advertisers)
Currently, advertising is done by applying through a form, and it seems that targeting can be done based on the following items: region, asset amount, interests, on-chain activity, and web3 profiles.
◼️Other Features
On the platform's home screen, there are other features such as Tag Collection, Fear & Greed Index, and Web3 News that can be earned based on on-chain activities. Particularly, regarding the news, it was not displayed before WalletConnect, so I believe it is also recommended based on wallet information.
Linkko is partnered with Blushark Media, and news content is recommended from there.
Transition and Outlook | Established in 2023, Growing with Strategic Investment
◼️Transition
Linkko is a startup based in Singapore, founded by CEO Maxime Berger in 2023. In addition to operating tools such as calculation tools that support Bitcoin investment and tools that easily implement token gate functions on Discord and websites, etc.
From there, in September 2023, we released our current product, an on-chain advertising platform. Originally called LinkkoAds, it is now often referred to as Linkko, so we will use that name in this article.
Linkko was founded with the aim of creating an advertising platform that benefits both advertisers and users in the advertising market dominated by giant tech companies like GAFA. Linkko can provide accurate targeting while maintaining user anonymity.
◼️ Outlook
In January 2024, Linkko received strategic investment from Web3 Media (W3M) Ventures. With this funding, we plan to develop additional features, expand strategic partnerships, and grow our user base.
Specifically mentioned were the following features:
Development of a mobile app
NFT drops
Release support for GameFi
Airdrops
Strengthening user engagement
In other words, it is anticipated that these features will also be used in marketing, such as for the release of NFTs, FTs, GameFi, and more.
In addition, Linkko itself hinted at the possibility of conducting token airdrops in the future. While it is not immediate and is planned for when the ecosystem has further developed, they are considering airdrops as a way to reward early users and those who have actively used the platform.
Analysis | The Emergence of an Advertising Platform as On-Chain History Begins to Mature
Lastly, let's discuss.
If you are familiar with web3, you may have heard of Linkko's concept before. By using web3 wallet information instead of collecting personal information, precise targeting can be achieved without compromising user privacy.
This is known as token graph marketing and has gained attention as the future of advertising.
However, token graph marketing has not yet emerged as a platform due to the limited distribution of tokens. While there have been platforms attempting to realize this concept, personally, I felt that Linkko has successfully turned it into a well-developed product.
One aspect that I found surprisingly interesting is the news recommendation feature. As Linkko is preparing to release a mobile app and become an app where users can earn money by viewing ads, adding a news feature offers two advantages.
Firstly, it improves the active rate and engagement rate. Secondly, it allows for understanding users' interests and preferences based on the news they view. I'm not sure if they are collecting such data, and I don't think they would do it without user consent as it would be considered Web 2.0 behavior, but if done with user consent, data collection is possible.
Furthermore, it was mentioned that Linkko will be able to assist in the release campaigns of NFTs, FTs, and GameFi, which I believe is in high demand. This is because when conducting a public airdrop, only those who are solely interested in making money tend to participate.
While that may be inevitable, Linkko can target only those who are likely to be interested among such users and conduct airdrops. For example, they can advertise and airdrop meme tokens to people who hold DOGE or SHIBA, thus improving the efficiency of funds compared to indiscriminate airdrops on social media.
Overall, I think Linkko has turned an area that many people had imagined but couldn't materialize into a well-executed product. It has just been released, but I look forward to following its growth.
That concludes the research on "Linkko"!
Disclaimer：I carefully examine and write the information that I research, but since it is personally operated and there are many parts with English sources, there may be some paraphrasing or incorrect information. Please understand. Also, there may be introductions of Dapps, NFTs, and tokens in the articles, but there is absolutely no solicitation purpose. Please purchase and use them at your own risk.
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Author
mitsui
A web3 researcher. Operating the newsletter "web3 Research" delivered in five languages around the world.
Contact
The author is a web3 researcher based in Japan. If you have a project that is interested in expanding to Japan, please contact the following:
Telegram：@mitsui0x
*Please note that this newsletter translates articles that are originally in Japanese. There may be translation mistakes such as mistranslations or paraphrasing, so please understand in advance.