【Layer-E】No-code tool for CRM utilizing web3
"Layer-E" is a no-code tool for brands, creators and fandom to publish and manage NFTs.
Good morning.
This is Mitsui, a web3 researcher.
Today I researched "Layer-E”.
"Table of Contents"
1、What is Layer-E?
- Function
- Background
2、Use of Loyalty Tools Advances in the Loyalty Area
What is Layer-E?
Layer-E is a no-code tool for brands, creators, and fandoms to publish and manage NFTs. The use case is mainly for use in the customer loyalty (CRM) domain.
■Functions
NFT issuance and management
CRM (Customer Relationship Management)
Loyalty program creation
Analysis dashboard (Surfaceboard)
AI-based code generation and avatar support (Copilot)
Basically, this tool can issue NFTs and build loyalty programs with no code. In this context, it can be used as a CRM tool to centrally manage information such as customer NFT acquisition and usage, and approach customers.
In addition, the analytical dashboard "Surfaceboard" and the AI-based "Copilot" are its distinctive features.
○Surfaceboard
This is an analytics page that can be found in OpenSea, etc. It lists all collection information that exists in the Polygon chain.
Incidentally, the NFT created by "Layer-E" is currently on the Polygon chain.
○Copilot
This is a new product that utilizes AI. There are three main functions.
𝗛𝘂𝗯: just text any question about web3 or code generation like ChatGPT and the answer will come back
𝗘𝘅𝘁𝗲𝗻𝘀𝗶𝗼𝗻𝘀 : enter your favorite Dapps address and a new Dapps with that functionality will be automatically generated
𝗔𝗴𝗲𝗻𝘁𝘀: AI assistant to explain Dapps
Currently accepting waitinglist.
■Background
Several challenges exist for Web 2.0-type CRM, but the two main ones are
Collecting personal information is becoming more difficult
Tools and touchpoints are becoming more complex and data cannot be centrally managed
Cokkie restrictions and targeted advertising restrictions have raised the bar for collecting customer information. And this should continue to accelerate in the future.
And while the development of the Internet has raised the amount of data that can be taken, too much data is being stored in silos. It is no longer possible to centrally manage the data, because we have multiple platforms and tools to contact customers, such as platform A, platform B, platform C, and so on.
This is where NFT comes in, where customers own their own data, have a common standard, and are interoperable.
With NFT, the problem of personal information collection can be cleared. And one of the most important features of NFTs is their interoperability: you can distribute and sell NFTs on multiple platforms, such as OpenSea for sales, POAP for events, and Freemint for Manifold, and they will all be on one chain, so customer data can be centrally This means that web3 data can be used more efficiently.
This means that web3 data can be used to provide more personalized proposals. So various brands and creators are starting to focus on building loyalty programs using NFT.
Use of Loyalty Tools Advances in the Loyalty Area
We have researched a number of web3 loyalty tools in the past, and the market in this area is still very active.
I do not have the impression that there are any standout products yet, but the number of examples is gradually expanding, and even large brands and creators are beginning to use these tools.
However, if the social implementation of blockchain advances in the future, there is a good possibility that the way of CRM will change to one in which the distribution and use of NFT is the main focus.
There are several advantages to using NFTs, first of all, as explained above, "centralized management of siloed data" and "personalized proposals" will be realized.
It also changes the way data is managed in the first place. Currently, the leakage of personal information is a very sensitive topic, requiring companies to spend a considerable amount of money on security.
With NFT, however, this management cost is no longer necessary. Also, past customers can be managed at zero cost. Companies would have to worry about whether to delete the data, but with NFT, if the data is distributed anyway, it will remain forever and all cumulative customers can check it.
We feel that this security issue is very beneficial.
So I would like to continue to be proactive in analyzing case studies and utilization methods in this area.
That's all for now, we would appreciate if you could help us by liking, commenting, and sharing this article on social networking sites. Thank you very much for reading!
Disclaimer: This is written after careful examination of researched information, but since it is privately operated & the source is often in English, there may be some mistranslated or incorrect information. Please understand that some information may be mistranslated or incorrect. Also, we may introduce Dapps, NFTs, and tokens in the articles, but we do not have any solicitation purpose. Please purchase and use all at your own risk.
Writer
mitsui@web3researcher
Daily information about web3 (projects, news, explanations of vocabulary, interviews with project owners, and articles about learning and thinking from research).
I run a web3 based Substack with over 1,000 subscribers in Japan. If you have a project that you would like to expand for Japan, please contact me on Twitter.
※This is a translation of a Japanese article, so I apologize for any unnatural English.