【InfoFi Frontline】Issues and Possibilities for InfoFi from Kaito Earn and Cookie Snaps
Organized overview of the latest updates.
Good morning.
This is mitsui, a web3 researcher.
Today's topic is "InfoFi Frontline" and I will explain about the information of recent updates of Kaito and Cookie.
📝What is InfoFi?
🟩Kaito Earn feature is now available!
🍪Cookie Snaps are here!
💬InfoFi Challenges and Opportunities
🧵TL;DR
InfoFiis a concept that "capitalizes information and links it to the token economy," of which Kaito's Yaps program is a prime example.
Kaito Earnoffers ongoing incentives with $KAITO and $sKAITO by centrally managing reward campaigns based on Yap points with "Rewards Station".
Cookie Snapsis a selective community on cookie.fun that awards SNAPS points for high-quality submissions per project and distributes tokens and NFT rewards on a real-time leaderboard.
While they are positioned differently in terms of evaluation methods and participation models, they share a common focus on expanding the InfoFi market and promoting marketing democratization.
📝What is InfoFi?
First, let me reiterate the premise of "InfoFi".
InfoFi is a concept popularized by Kaito that combines the words "Information" and "Finance" and, like GameFi, brings the blockchain into the field of "Information" and adds a finance element.The idea is to value information as a kind of asset, rather than just a means of communication, and to link this to token economics.
As a specific product, Yaps, which Kaito is building, is easy to understand.
In the field of crypto assets, information is scattered across various social networking sites and forums, and it has been pointed out that it takes time to obtain necessary knowledge (fragmentation of information).Based on the concept of "Attention Tokenization," Yaps quantifies contributions and influence within the crypto asset community in the form of points (Yap Points).
The registration process is simple.After that, points are automatically accumulated when you engage in conversations on your X. The detailed algorithm has not been disclosed, but the following three points seem to be important.The detailed algorithm has not been disclosed, but the following three points seem to be important for earning points.
Volume (Volume / Proof-of-Work): The volume of posts related to crypto assets.The more you post on related topics, the more points you will earn.
Proof-of-Exchange: The quality and quantity of responses that a post actually generates.Likes, retweets, etc.The more reactions by real usersThe more responses you receive from real users and the higher the rating of those responders, the more points you will receive.Responses from highly influential followers, known as "smart followers," are especially highly valued.
Proof-of-Insight : The usefulness of the content.: This is the level of insight and relevance of the content of the submission.Not just mass production,Insightful and focused postsKaito's AI analyzes posts for thematic relevance and originality, and evaluates high quality discussions.
Points are measured and updated in real time, and scores and rankings for each user are published on a dedicated Yapper leaderboard.
This mechanism can be used to correctly aggregate information on influencers and the "Pre-TGE Area" to see which tokens are likely to be the next big thing,
We have implemented mechanisms such as "Yapper Leaderbords" that allow us to keep track of who is actively tweeting for each project.
I think you get the picture somewhat, so from here, I will discuss what the future holds for InfoFi, summarizing recent Kaito updates as well as the activities of Cooke.fun, a newcomer to InfoFi.
🟩Kaito Earn feature now available
Kaito has announced a feature called Rewards Station for March 2025.This is a centralized hub for viewing and managing the various rewards campaigns running on Kaito.
The Kaito team has positioned this as "Phase 1 of the Kaito Earn ecosystem" and has announced plans to expand the Earn feature set in stages.
So, if you look at the current site, the notation is unified to "Kaito Earn," and you can see here what we were able to achieve with Rewards Station.
The image looks like Galaxy, with campaigns for all kinds of projects lined up.The difference is that it is based on Kaito's Yaps feature.In other words, people who tweet about your project on X will accumulate Yap points and be ranked.
Rewards will be distributed according to the ranking.
Unlike mere social networking followings and spreading, this is a system where influential influencers continuously tweet valuable content, which is very meaningful marketing from the project side.In addition to tweeting, general marketing strategies such as providing liquidity and referrals can also be implemented together.
The core concept of Kaito Earn is to "match the right project with the right community to create a win-win value exchange." Using AI-based data analysis, Kaito Earn presents campaigns that match the interests and expertise of each user, so that the project side can effectivelyThe project team can effectively reach users by presenting campaigns that match their interests and expertise, and the users can earn rewards in the areas they are interested in.
In addition, Kaito works with $KAITO tokens to make these campaigns work smoothly.
First, there is a system called "Yapper Payouts" throughout the ecosystem.This is a weekly reward distribution in which the top 50 Yappers plus the next 50 Emerging Yappers for each week will receive a total of $5,000 worth of $sKAITO tokens (KAITOs in staking form).This encourages participation across the platform.
Next, Kaito Earn also offers token linking, with slightly different linking methods depending on the project, but generally with an "airdrop to $sKAITO holders or boost in point earning" benefit.
Through this mechanism, the $KAITO will have a growing number of $sKAITO holders, and the token price will stabilize as the market supply decreases.
Since there will continue to be campaign demand, this seems like a pretty sustainable token economics.
🍪Cookie Snaps are here
Next, we introduce "Cookie Snaps".
This is a new feature of Cookie.fun.Originally Cookie.fun provided the data base for the AI agent market, but to reach a broader market we have entered the InfoFi market called Snaps.
In Snaps, projects launch campaigns and participating creators earn points (SNAPS points) by making high quality posts about the designated projects.SNAPS points are awarded based on an AI evaluation of multiple factors, including the contribution to the project (mindshare), the quality of the content, the level of engagement, and the creator's level of loyalty (whether they are dedicated to a specific project).
There will also be a real-time leaderboard (ranking table) for each project, and as submissions are evaluated, they will be reflected in the score within seconds.Those who rank high on this leaderboard will receive rewards such as airdrops, NFTs, whitelisting rights, and other rewards as determined by each campaign.
There is also a feature that allows each project to run its own campaign, like Kaito Earn.As a first step, we are running a campaign in collaboration with Spark.
You can earn "Spark SNAPS" by submitting content related to Spark.
To complicate things a bit, Snaps has "SNAPS" points for the entire ecosystem and "Campaign SNAPS" for each campaign.The total seems to be your SNAPS points.
Several updates are planned for the future, including a Deep Research feature that will allow users to easily research project details, and a suggested plan to incorporate into Snaps the "KOL investment opportunities for promising projects" that were offered by its predecessor, Cookie Affiliate.
💬Challenges and Possibilities for InfoFi
Finally, a summary and discussion.
Now that we are at the forefront of InfoFi, we have introduced Kaito's new feature Kaito Earn and Cookie's Cookie Snaps.Although they are close in direction, let me briefly summarize the differences again.
The main difference is in the evaluation method.Who evaluates and how, this is the crux of InfoFi: Snaps is more open with limited participants, whereas Kaito is open to everyone and the algorithm is private.
I don't know which will grow, but I personally think they will evolve in parallel and in different positioning, rather than being consolidated into one.I believe that each will have its own characteristics and the flow will be that the project will choose or both will implement marketing.
I may be abstracting a bit, but personally, the difference in ideology in this area is what makes research so interesting, and even though the same InfoFi, with the same vision, and the same campaign type may look the same, if the underlying ideology is different, it may show up in the functionality and actually create a completely different experience.In the case of a blockchain project, the ideology is the same.In the case of blockchain projects, the ideology comes out in tokenomics as well as functionality, so this is where the fun of researching in depth comes in.
Back to the topic, I see so much potential in InfoFi.I feel that Kaito Earn and Snaps will make it unnecessary for KOL marketing to go through an agency, and this system can be applied to the existing Web2 domain, regardless of blockchain, so the market size is huge.
There may be similar services in the Web2 domain, but Kaito and others will probably win because of their payment transparency and low fees.Even ordinary companies can run campaigns with USDC payments, allowing for instant payments with low fees globally.
We also believe that areas such as information dissemination and correct/incorrect checking, such as Polymarket, should also use blockchain, so we think that InfoFi, which is information x blockchain, has a lot of potential.
As I mentioned in my explanation of Loud, the ability to visualize contributions and distribute a person's reward is likely to accelerate more because it makes the marketing process transparent and democratized.I can see a future where InfoFi products will be used as the foundation for this, and I predict that the market size will be quite large.
I would like to try a few more things as a user myself!
This is the "InfoFi Frontline" report!
🔗Reference Links:Yaps / Cookie
Disclaimer：I carefully examine and write the information that I research, but since it is personally operated and there are many parts with English sources, there may be some paraphrasing or incorrect information. Please understand. Also, there may be introductions of Dapps, NFTs, and tokens in the articles, but there is absolutely no solicitation purpose. Please purchase and use them at your own risk.
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mitsui
A web3 researcher. Operating the newsletter "web3 Research" delivered in five languages around the world.
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The author is a web3 researcher based in Japan. If you have a project that is interested in expanding to Japan, please contact the following:
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*Please note that this newsletter translates articles that are originally in Japanese. There may be translation mistakes such as mistranslations or paraphrasing, so please understand in advance.