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【Halo】Innovative monetization layer in the SocialFi space / In addition to sharing ad revenue, Halo will provide behavioral data to AI companies and share the revenue / @HaloDotSocial
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【Halo】Innovative monetization layer in the SocialFi space / In addition to sharing ad revenue, Halo will provide behavioral data to AI companies and share the revenue / @HaloDotSocial

The ultimate goal is to achieve UBI (Universal Basic Income).

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mitsui
Jun 28, 2024
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【Halo】Innovative monetization layer in the SocialFi space / In addition to sharing ad revenue, Halo will provide behavioral data to AI companies and share the revenue / @HaloDotSocial
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Good morning.
This is mitsui from web3researcher.

Today I researched "Halo".

🟢What is Halo?
💰Monetization of social value
💬There will be demand for AI to provide behavioral data

🟢What is Halo?

Halo is an innovative monetization layer in the SocialFi space that functions as a SocialFi application, but allows each user to earn money from the data and activity collected. The ultimate goal is to realize UBI (Universal Basic Income).

Let us start with the functions of the application.

Below is a demo image of the service.

Function,

  • Basic social networking functions such as post, follow, like, repost, etc.

  • DID feature (Halo Membership Pass) to attract customers for profiles, posts, accounts, etc.

  • Track influencers' wallets and stay on top of the latest trends

  • Wallet aggregator that integrates multiple wallets for asset management

  • Seamless implementation of crypto asset swaps, deposits into DeFi, and on/off ramps

  • Discovery engine for the discovery of alpha shares

  • Monetization features such as XP and missions

etc..

It has become a super app with all the basic features that exist in SocialFi and the basic features that exist in wallet apps. Halo originally started out as Halo Wallet and was rebranded to Halo, so it has a full range of wallet-based features.

And to use the app as an app with all of these features, you will need a Halo Membership Pass. It's the DID feature explained above that manages your account information.

There are a total of 6 levels of Halo Membership Passes available for purchase, depending on the XP earned to that point and on-chain activity. A total of 40,000 are issued on the BNB chain at the regular price of 10 USDT.

→For more information,please click here.

Now, there are many other minor features, but this articlewill delve deeper intoHalo's greatest feature, the monetization layer. This is where the concept of monetizing users in a very unique way exists, as there are more ways to monetize beyond distributing advertising dollars and distributing unique tokens for submissions.


💰 Monetization of social value

The first prerequisite knowledge is that "Halo" defines user behavior as "social value" and seeks to monetize that social value.

Social value is defined by three things

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