The two major trends in DeFi are "super appification" and "white-labeling."

I've summarized my thoughts on future DeFi trends based on the vast amount of research I conduct on a daily basis.

Good morning.
I’m Mitsui, a web3 researcher.

Today, I’ll be writing an analysis article on the theme “The Two Major Trends in DeFi: ‘Super Appification’ and ‘White Labeling’.” This piece summarizes the future trends I’ve observed in DeFi through my extensive daily research.

Current DeFi Winners
The rise in crypto enthusiasts and the resulting changes on the project side
Meanwhile, white-labeling is also gaining momentum.
Future Trends

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Current DeFi Winners

First, let’s organize the current winners in DeFi. What defines a winner? Here, we define winners based on fees.

Below are the top fees over the past year, listed in descending order. Some big names are on the list.

To summarize, it would be something like this.

• Stablecoin

• DeFi（DEX、Lending、LST etc..）

• Perpetual

• Meme Coin Launchpad

This article concludes that these winners have two paths forward: “super app transformation” and “white-labeling.” Please note that this analysis does not cover all players, such as stablecoin issuers, but focuses solely on the strategic directions of major players. View this content with that understanding.

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The Rise of Crypto Enthusiasts and the Resulting Changes in Projects

This may be a long preamble, but please allow me to elaborate a bit more on the background information.

The number of users involved in crypto continues to grow year after year. And I believe that, along with this, the nature of the ecosystem is gradually changing.

The first generation was very simple: users connected to DeFi using wallets like MetaMask. This remains the most common usage method today.

The next generation features DeFi integrated directly into wallets. Platforms like Uniswap and Jupiter are embedded within MetaMask and Phantom, allowing users to perform swaps, lending, and staking without needing to connect to DeFi separately.

Currently, this trend is accelerating, enabling users to operate all kinds of DeFi directly from their wallets—including perpetuals with Hyperliquid embedded and prediction markets like Polymarket.

However, this was primarily focused on crypto asset management.