【Daylight】API to recommend personalized content for each wallet address / Total $9M raised / Embedded in Coinbase Wallet, MetaMask, Zerion, OKX Wallet / @daylight
I feel this is good positioning in the token graf.
Good morning.
Mitsui from web3 researcher.
Today we researched Daylight.
🟡What is Daylight?
✨Total funding of $9 million completed
💬 Talking Graph MarketingGood position for
🟡What is Daylight?
Daylight" is an API that is embedded in the home tabs of major wallets and recommends personalized content for each wallet address, such as Mint, Claims, Quest, etc.It is described as an "Onchain for you API."
It is embedded in Coinbase Wallet, MetaMask, Zerion, OKX Wallet, etc.
The way it works is that creators input data behind the scenes, which is output to the affiliated wallets via the Daylight API.Creators can send notifications to their own users or potential users, and wallets can increase their wallet activity rates by allowing customized feeds.
In addition, there are a group of tools such as DeFi as well as creators to whom data is entered.In such cases, referral rewards can be set, and incentives are provided on the wallet side.
Daylight" itself has an app site and a personalized mechanism for connecting wallets, but the basic direction seems to be to integrate it into an API wallet.
✨Completes $9 million in total funding
Daylight has been operating its product since 2022 and announced a seed round of $3 million in November 2022.
This round is part of Chapter One and FrameworkVenturesled by several partners and angel investors.
Since then, the company has continued to grow and announced a $6 million funding round in September 2024.The round was led by Union Square Ventures and 1k(X), with participation from existing investors Framework and Chapter One, as well as new angel investors.
With the funds, they hope to hire new engineers and expand from the current 6 million monthly active addresses to tens of millions.
Our mission is to empower the gateway to the on-chain world and promote 5% of the total on-chain GDP.
💬Good position for Talking Graph Marketing
The last one is a consideration.
The product concept itself is simple, but I feel there is definitely a demand for it.
Personalized marketing for on-chain history, as in token graph marketing, is likely to emerge in the future, but how to obtain that on-chain history is the key.For example, if social networking ads or Google ads are token graphs, the on-chain history must be referenced somewhere, but this requires the user to connect to a wallet, which is time-consuming.
In this respect, token graf marketing starting from the wallet is very convenient and easy to understand.
There is no hassle on the user's part since it is built into the wallet, and it is rather a good experience to be told about airdrops and claims that I had forgotten about, and to be recommended NFTs, FTs, and protocols that might be of interest to me.
The wallet side will also benefit from an increase in the active rate, and more importantly, the more transactions through that wallet, the higher the hurdle for wallet migration, so there are many good things to be gained.
And for Daylight, which provides the API, the most important technology is the recommendation algorithm, so being able to provide it quickly and keep learning will be a competitive advantage.
Recommendation algorithms inevitably require large amounts of data, so if we can focus and build up on that ahead of time, we will be able to build a certain position no matter what form token graff marketing settles into in the future.
Even if we are not yet in the age of token graff marketing, if we do not prepare now, we will not be able to win when that age actually arrives, so I thought Daylight, which is already integrated into major wallets and developing a recommendation engine, is in an interesting position.
This is my research on Daylight!
🔗Reference/image credit: HP / BLOG / X
Disclaimer：I carefully examine and write the information that I research, but since it is personally operated and there are many parts with English sources, there may be some paraphrasing or incorrect information. Please understand. Also, there may be introductions of Dapps, NFTs, and tokens in the articles, but there is absolutely no solicitation purpose. Please purchase and use them at your own risk.
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mitsui
A web3 researcher. Operating the newsletter "web3 Research" delivered in five languages around the world.
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The author is a web3 researcher based in Japan. If you have a project that is interested in expanding to Japan, please contact the following:
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